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Search Engine Optimization (SEO) refers to the techniques used to improve a website’s position in search engine results. A website is well optimized if it is in the first positions in the results of search engines on certain keywords. On-page SEO aims to improve the content of the website by improving the choice of keywords, tags, URLs and internal linking. On the other hand, Off-page optimization focuses on the environment of a website, i.e. the links that redirect to a page. The backlinks must come from good quality websites. Other factors are to be taken into account if we talk about SEO including the ergonomics of the website, namely its appearance and quality, its bounce rate, its conversion rate and the user experience. If these points are well worked, the ranking of your page on search engines will be better and you can have a qualified traffic. Search engine optimization is an important asset in any marketing strategy.

Search Engine Optimization (SEA) consists in creating and optimizing advertising campaigns on search engines. The objective is to gain visibility by spending an adequate budget on a certain number of keywords. The remuneration can be done at CPM (Cost per Thousand), CPC (Cost per Click) or CPA (Cost per Acquisition). The SEA referencing, like Google Adwards, is ideal for an immediate increase of traffic and to gain a qualified traffic while profiting from a good flexibility and detailed follow-up tools. The primary motivation for companies to invest in link advertising is timing, as sponsored links are delivered at the exact moment that the user is searching. The second advantage is that your brand will be visible a few minutes after the campaign goes live. You can then extend this visibility whenever you want. The third advantage is that it could be combined with SEO for maximum traffic acquisition.

The e-reputation represents the web image conveyed by a brand or a product on different communication media such as search engines, review platforms and social networks. A positive reputation increases the number of customers while a bad e-reputation can decrease the sales of your products. Mastering your online image means creating a real link of trust between your prospects and your customers. Many actors participate in the creation of a company’s online reputation, including employees, Internet users, influencers, the media and the competition. If a company neglects its online popularity for too long, the consequences can be dramatic. That’s why you need to monitor your online reputation. The measurement of its e-reputation is necessary to ensure the follow-up of the evolution of its online reputation. You can ask for the help of a web agency to improve your image on the internet. Define clearly your needs to find the best agency on the market.